What is the Value of a Custom Website?
The Internet is a superior form of advertising in terms of the value of service per advertising dollar. Just a little over 5 years ago,
Amazon.com existed only in its creator’s vision. Access to the Internet highway was a bumpy ride and the typical retail entrepreneur
placed “location, location, location” high on the list of essentials for success.
Amazon.com is now viewed as one of the most stellar successes in the Internet sky. Surfing the Web has become just as easy and fast –
and in some cases, a lot more educational, entertaining, and exciting – as TV channel surfing. More and more businesses these days regard
a great domain name as infinitely more valuable than the physical location of their business.
The Internet has become a force to be reckoned with in the business world. Consider the statistics: As reported in the marketing resource
Website, eMarketer.com, recent researchers have shown that “purchasers on the net are quickly catching up
with shoppers”. In addition, eMarketer reported that the number of companies used to make online purchase jumped 72%, which is double the
increase of those who went online just to shop.
Pretty impressive.
The World Wide Web as an advertising medium for the business community has experienced phenomenal growth since its inception. The Web
has expanded to include almost 101.5 million Websites as of November 2006 (almost double when compared to 56 million two years prior, and an
increase of a phenomenal 65.8 million new Websites since November 2002).
The popularity of the Web has led corporate firms to include their www site address on commercials, newspapers, and magazine ads.
This trend is understandable; of the 1.4 billion users of the Web (an astounding jump from the mere 587 million users in 2002 and
almost double the 817 million users in 2004), Canadian consumers will spend an estimated $8.3 Billion online, according
to a newly released eMarketer report (the total Canadian online spending on Canadian, US and International Web sites in 2000 was
$125 million). The World Wide Web will form the foundation of the Virtual Economy, which is anticipated to be an
increasingly popular way for savvy consumers to make purchases.
The Web’s global presence allows YOUR business to:
- offer your products or services to consumers worldwide, 24 hours a day, 7 days a week, 365 days a year
- build a corporate identity through your Website at a fraction of the cost of traditional advertising campaigns
Some companies have taken the potential of the Web seriously enough to contract small, cutting edge Website developing
firms such as Web Divisions to create their Websites. Often times, Web development firms have 'stolen' contracts from multi-million
dollar ad agencies simply because they know the Web better than their huge, and somewhat staid, competitors. The mantra now is
‘jump aboard or be left behind.
Since the average Web browser earns close to $80,000 and has a college degree, those companies dragging their heels will
be missing out on the new era of consumer commerce. Don't be one of them!!
Why is Website Development essential?
Whether you are established and selling products to customers, or you are wishing to increase your public recognition and reputation
by bringing your work to the attention of a wider audience, A well-built Website is a cost-effective tool to market your products
or services. The benefits of a Custom Built Website are:
Reach More Customers: A Website will expose you to a larger number of potential customers and
increase the size of your target audience. The people who visit your Website are already interested in what you have to offer,
making your business promotion more effectively targeted.
Purchases Increasing In Popularity: Researching and purchasing products and services
on the internet is becoming increasingly popular. Customers can browse your businesses at any time of day and night in the comfort of
their own home. They don't have to run all over town and there are no pushy salesmen, no parking hassles and they don't have to worry
about the kids. A Website puts the customer in control of the purchasing process and, as a result, shopping on the Web is becoming ever
more convenient and popular.
Get Customers Early: For many people today, a purchasing decision starts with research on the Web.
Often choices are made long before ever entering a store or making the first phone call. Having a Website will mean that YOUR business
is part of the selection process from the very first step.
Promote Yourself Continuously: For the small initial cost and effort of establishing a Website,
your customers have access to your products and services 24/7. They can browse your site when and where it is convenient
for them - often, long after you have finished for the day. With an informative Website, you can effectively communicate with
potential customers all day and all night.
Customer Confidence: By providing appropriate content on your Website, you can answer visitor
queries and provide valuable information that goes beyond mere marketing. Potential customers value this service and can see that
YOUR business is knowledgeable and professional.
Inexpensive: As a form of advertising and marketing, a Website is cost-effective and great return
on your investment (ROI). Compare the cost with other forms of advertising, such as printed media, Yellow Pages, or radio and television.
Information: A Website does not limit the volume of content you can present. Other
promotional media like print, radio and television, charge you by the word or second. A Website allows you to fully explain and
display who you are and what you do. You can tell potential customers about your work, qualifications, existing clients, completed
projects - in fact just about anything that will benefit your purpose and reach your business goals.
Dynamic: A Website is a dynamic, easily updateable resource through which you present information
to your visitors. Unlike other forms of marketing that are either static, or difficult and expensive to change, a Website is easily
updated. Have a new exhibition coming up? Just developed a new range of products or services? Need to update your hours of service?
Do it quickly and easily on your Website.
Increase Customer Interaction: Visitors can contact you via e-mail directly from your site. You
can also have online forms that allow visitors to request more information, provide feedback or place an order, 24 hours a day.
Increase Your Profile: Customers will perceive you as more professional, dynamic, modern and
better able to meet their needs. Can you imagine companies like Future Shop, Chapters, iTunes or BlackBerry not having a Website?
How will potential customers perceive you if your competitors have Websites and you don't?
Measurable Success: You can analyze the comprehensive Statistic Reports we provide with your Website
which allows you to see how many people are visiting, what pages they are viewing, how long they are spending on your site, etc. This
gives you an amazing opportunity to target your marketing where it will benefit YOUR business the most. No other advertising medium
can provide you with such specific information or, in turn, a better ROI.
At Web Divisions, we help advertisers, manufacturers, wholesalers, retailers...in essence any size of business that recognizes
the benefits of expanding into the Internet...set up customized Web pages to get their messages out. By using the professional layout
and design resources of Web Divisions, YOU can expect a polished look for YOUR online customers. Rates are set to easily compete with
traditional print and broadcast media, and can be scaled to meet any advertising budget. Content and
layout are at YOUR complete discretion.
Contact Us NOW!